Pay Per Click (PPC) has emerged as a highly effective advertising tool. Various search engines offer PPC marketing tools for advertisers, the most popular being Google Ad words and Overture. Using PPC you can target your services as per keyword or phase queried by surfers. You can also target your campaigns to a specific geographical area.

For instance, you can target your ad only to ‘Accountants in Minnesota'. Customizing your advertising as per multiple parameters can bring in innumerable benefits to advertisers.

The success of any PPC campaign depends on the way it is designed. Selection of keywords, ad copy, location, and conversion management are the factors that affect the success of any pay per click campaign.

 Com 1 Communications pay Per Click Specialists will professionally develop, implement and manage our clients Google AdWords, Yahoo! Search Marketing and MSN AdCenter accounts, enabling clients to maximize Internet advertising results while saving time and money.

We will create a list of the most searched keywords relative to your website and advertising objectives. The next step will be to create Pay Per Click ad copy that would attract a web surfers elusive attention and compel them to click on your pay per click ads. The ad copy should be concise, to the point, and must convey what you are offering. Com 1 Communications Pay Per Click Specialists will develop effective ad copy that will surely bring results.

Our Specialists will then help you bid on the best keywords at minimum rates, thus optimizing your total campaign outlay to achieve the best results.

We will not stop at just strategizing a Pay Per Click campaign for you. You can benefit from our in-depth Pay Per Click monitoring reports that will help you supervise the conversion rates and average cost per contact.

Our Pay Per Click Program is aimed at delivering the maximum ROI for your PPC expenditures with an eye on high conversions, higher Click Thru Ratio (CTR) and lower cost of customer acquisition. We have divided the PPC Program into the following 4 Stages:

Pay Per Click Campaign Management Stage I - Initial Analysis
Pay Per Click Campaign Management Stage II - Campaign Setup
Pay Per Click Campaign Management Stage III - Testing Phase
Pay Per Click Campaign Management Stage IV - Monthly PPC Campaign management

Pay Per Click Management Features

Business objective setting & campaign model understanding
Keyword research
Bid rate analysis
Monthly budget recommendation
Campaign structuring
Landing page analysis (5 Landing Pages)
Ad creation for 5 Ad Groups (6 per Ad Group)
Campaign setup in Google Adwords
Conversion tracking setup
Ad split testing
Keyword split test
Ad rank split test
Conversion testing
Bid management
Keyword modification
Testing of new ads
ROI analysis & biweekly reporting


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